Stratifesto
Leadership & Self Expression

A great leader removes the voice of inner doubt amongst her followers. A poor leader augments that voice.

The Holy Trinity of Marketing

1. Product
2. Insight
3. Culture

The Objective of Marketers

The objective isn’t to tell a story or to demonstrate product superiority or to use a celebrity or to resonate emotionally or to create experiences. The objective is to sell…and there are many communication strategies that can get you there.

One of Jobs’s business rules was to never be afraid of cannibalizing yourself. “If you don’t cannibalize yourself, someone else will,” he said. So even though an iPhone might cannibalize the sales of an iPod, or an iPad might cannibalize the sales of a laptop, that did not deter him.
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
Charles Darwin
Simple Strategic Story (3Ss)
Following your heart sometimes leads to places that your head could never imagine.